Obtain individual testimonials from as many clients as you can. These are great to show potential clients to help you win trust. Below is a template you can use when emailing clients for testimonials.
{Date}
Dear [Client]
Thank you so much for your valued business, I do hope that our working relationship can continue for quite some time.
As you know my position in the company is all about new potential clients that are introduced to {company name}, As I value you as a client, I would appreciate your feedback that I can pass onto them. I would like to use your comments as a testimonial to help convince future clients that they can benefit from working with {Company name}.
To help you get started, I’ve included a few questions, but please feel free to write whatever you would like.
- Before you started working with {Company Name}, what concerns might have prevented you from engaging our services?
- After you started working with {Company Name}, what has pleased you the most about our services, or stood out the most?
- Would you recommend our service, and if so, why?
Thank you for your time, and thanks again for your business. Please let me know if there’s anything further I can do for you.
Looking forward to hearing back from you soon.
Kind regards,
{Name}
{Position}
{Company Name}
On your website
Add these testimonials on your website homepage. Then use them as content on your social media.
Referrals
If you have prospects that have similar needs to a previous client (who has written a testimonial) and then refer them to that client testimonial and better still allow them to speak with them directly.
Facebook reviews
On Facebook people can give you a star rating. For clients that write a positive testimonial and are on Facebook then ask them to rate you on Facebook.
Google reviews
When you get a google review for your office, Google recognises this and places a flag on the Google map when people are doing a search. For example, if you do a search for Real Estate Perth in Australia, the below comes up. Companies with a review or even just a Google+ account will come up first. The company with the most reviews will be placed with a higher ranking.
